What parents and carers need to know about social pressures linked to 'likes'

Social Pressures Linked to ‘Likes’

The guide explains how the “like” feature on social media can create significant social and emotional pressures for children. Because likes are often used as a measure of popularity, they can:

• Damage self‑esteem: Children may link their self-worth to the number of likes they receive, feeling rejected if they get few.
• Encourage addictive behaviour: Constantly checking for likes can lead to excessive screen time, night time phone use, and sleep deprivation.
• Create unrealistic expectations: Children may compare themselves with celebrities or influencers, forgetting that online content often doesn't reflect real life.
• Fuel competition: Comparing likes with friends can lead to jealousy, risky behaviour, and a culture of trying to “outdo” others.

The guide advises parents and trusted adults to:

• Monitor children’s online activity and emotional responses.
• Support positive self-esteem through praise and open conversations.
• Encourage offline hobbies and reduce reliance on social media.
• Discuss what is real versus curated online life and the pressures children may feel to conform.

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